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Herb really threw down the marketing gauntlet for DynaVap. SEO-rich articles laid a solid foundation for the brand story, providing an in-depth review of unique products and the benefits. To make sure the stories didn’t just echo in an empty room, they leveraged their X (formerly Twitter) partnership to run paid ads.

They grew DynaVap’s email list by a whopping 52,714 contacts in 2024, with a 51.71% open rate and 22.32% click rate, and have seen a 2.5% conversion rate from these contacts. Plus, Herb’s ad wizards conjured up a programmatic display campaign that pulled in $143 for every thousand impressions and boosted conversions by 2.5%. In short, Herb rocks.

The partnership with Herb was one of the best decisions we have made. The new customer numbers speak for themselves. Herb allowed us to get in front of new customers that were totally on-brand and would likely have high interest in our products. One of the challenges in our business is to get our product into new customers hands.

Once we do, they are hooked and become very loyal customers. The new customer value that Herb has provided us with will continue to yield positive results for our company for months and years to come.

I love Herb as a brand, but truly love the value they provide to the cannabinoid community. Herb has demonstrated that they understand the value of consumer education and provide quality, trustworthy information, which is vital for any online business to reach potential customers in the cannabinoid industry. Working with Herb over the years has made it accessible to strive for bigger traffic and conversion goals, while also maintaining brand integrity and messaging.  I’ve personally used Herb for research and learning.

Partnering with Herb has been transformative for our cannabis business. Their cutting-edge technology has provided us unparalleled access to an engaged cannabis audience, significantly enhancing our marketing efforts. From day one, Herb seamlessly integrated with our existing platforms, making the process effortless and efficient. We’ve seen a dramatic increase in customer engagement, a rapidly growing customer base, and a significant boost in sales.

The results speak for themselves: Herb has helped us capture and convert a valuable audience. Their innovative approach and advanced tools have truly revolutionized our marketing strategy. We couldn’t be happier with the outcome and look forward to continued success with Herb by our side.